La Sportiva: sounds of a brand
La Sportiva is the italian company worldwide leader in the outdoor industry for the production of technical clothing and footwear for mountaineering, climbing mountain running, hiking and trekking. The core business of La Sportiva take place in Ziano di Fiemme, Trentino, Italy. And these are images and sounds of the brand, directly and exclusively from La Sportiva headquarter.
We believe in our athletes. We support their vision with our products, tracing the path of evolution and innovation in the outdoor world.
Narrating 90 years of history can be quite challenging. It means thinking back and remembering hundreds of anecdotes and fundamental stages. But we'll try to do it anyway with a series of video that collects people, moments and stories which have made the small Calzoleria La Sportiva, the global Company which is today.
La Sportiva presents a web series that aims to find out what constantly pushes climbers in the constant search for overcoming their limits, using a combination of computer graphics, comic strips and vertical stories of unparalleled appeal.
Each athlete has a personal story of experience, passion and dedication. And each story is a reality of its own.

La Sportiva Storyteller: Gisela Carrion

4.3K views4 years ago

Miguel Caballero - Run for a Life

5.1K views7 years ago

La Sportiva Storyteller - Pere Rullan

4.9K views7 years ago

Anton Krupicka - Purpose

238K views8 years ago